UX · Marketing · Design

Removing
obstacles.
By design.

I combine UX research, marketing strategy, and visual craft to turn friction into intuitive experiences — improving usability, driving engagement, and delivering real business outcomes.

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10+

Years Experience

Case Studies

Brands Supported

Available for New Projects

UX Research Interaction Design Accessibility Usability Marketing

Waterloo, ON
Open to Remote

The Portfolio

03 Case Studies

Mobile App · UX Design

Prototyping & Research

Rival — Social Fitness Experience

Rival transforms exercise from a solo effort into a social, motivating system — making fitness approachable, habit-forming, and behaviourally supportive. A complete UX redesign grounded in behaviour science.

↑ Engagement Loops↑ Habit RetentionBehaviour DesignSocial Mechanics

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Mobile App · UX & Visual Design

Wearable & Transit

TransitFlow — Commute Intelligence

A commute assistant that helps users stay on time by combining real-time transit payments, predictive reminders, and glanceable watch notifications — reducing commute anxiety across the entire journey.

↓ Commute Anxiety↑ On-Time RateWearable UXPredictive Design

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Web Platform · UX Strategy

Non-Profit · Accessibility

Colleaga — Platform UX Strategy

Identifying high-impact usability improvements for a global healthcare knowledge-sharing platform — quick wins alongside a longer-term UX roadmap balancing accessibility, conversion, and stakeholder alignment.

UX AuditAccessibility↑ Task CompletionRoadmap Strategy

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What I Bring

Marketing insight meets user-centred design.

I combine 10+ years of digital marketing with deep UX practice — an uncommon intersection that lets me design for both the user and the business outcome simultaneously.

I'm building expertise in accessibility and usability auditing — bringing a QA-oriented mindset to UX that most designers don't offer.

UX & Design

UX Research & Testing
Interaction Design
Information Architecture
Accessibility (WCAG)
Figma / Adobe XD

Strategy & Marketing

GA4 & Analytics
Conversion Optimisation
HTML / CSS / Elementor
SEO & GSC
B2B SaaS Experience

Phase 01

Discovery & Strategy

User research, competitive analysis, and architectural planning before a single pixel moves. The strategic core is defined first.

Phase 02

Prototyping & Testing

High-fidelity prototypes tested against real users. Friction identified. Flow refined. Every interaction earns its place.

Phase 03

Precision Delivery

Accessible, measurable, developer-ready outputs. Not just pretty — built to convert, retain, and perform.

What Makes Me Different

The Marketing + UX Edge

Most UX designers don't think in funnels. Most marketers don't think in flows. I do both — designing experiences that work for users and the business simultaneously.

About Me

Proactive partner.
From day one.

With over 10 years of hands-on experience across B2B SaaS, digital marketing, and UX design, I identify and remove obstacles that block user engagement and business growth.

Currently based in Waterloo, Ontario — actively transitioning into a dedicated UX role, with focused training via BrainStation and the Interaction Design Foundation, and real volunteer UX work for Colleaga.

Whether you need a UX strategist, usability auditor, or a designer who can speak fluently to marketing metrics — that's exactly what I offer.

🎯

UX + Marketing Hybrid

Rare combination of UX craft and marketing strategy in one person

♿

Accessibility Focus

WCAG-aware design with a QA mindset — building for everyone

📊

Metrics-Driven

I connect UX decisions to business outcomes — GA4, funnels, conversion

⚡

Fast to Value

B2B SaaS background means I ramp quickly and deliver from day one

When you work with me, you gain a proactive partner who's ready to jump in and start adding value from day one. I don't just design screens — I improve outcomes.

Available for New Projects

Ready to make an impact?